The building, implementation and optimization of a website are never an easy job. There are countless things that you need to take into consideration while indulging in it. Cloaking should be avoided at any cost and in any form. Cloaking is a technique which delivers certain set of search to the search engine, while delivering completely other set pages to the viewer at the same time. There are numerous ways of cloaking. The effective way of cloaking is with the use of IP address delivery software
Clocking software which uses IP address to delivery pages to viewers consist of sophisticated complex programs built within them. Basically, they bypass that search providing another page to the user. When a user requests or searches a specific keyword or webpage, this software’s compare the actual IP address of the requesting party. If the IP address matches with that of the user, it provides a particular page which matched within the list of spiders. These pages are normally ranked above for that particular search engine just in order to obtain high visibility. On the other hand, if the software does not find a match on the list, the search engine directs that particular search to another page appropriate for humans, automatically assuming that the user is human.
The basic reason behind cloaking is that every search engine feels that they should be delivered the same webpage that a human wants to see to develop a better understanding between the search engine and the user